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At FirstChoice-Store.com, we are committed to complying with the Tobacco Products Directive (2014/40/EU), also known as TDP, which regulates the sale of e-cigarettes and vape products within the European Union and United Kingdom. These rules are designed to protect consumer health and ensure product safety.


What is the TPD?

The Tobacco Products Directive (TPD) is a European regulation that sets standards for:

  • Nicotine content in e-liquids
  • Packaging and labeling of vape products
  • Tank and bottle sizes
  • Product registration with health authorities

Our Commitment to TPD Compliance

1. Nicotine Limits

  • All e-liquids sold within the UK/EU contain no more than 20mg/ml of nicotine, as per TPD restrictions.

2. Bottle & Tank Sizes

  • E-liquid refill bottles do not exceed 10ml.
  • Tanks and cartridges are limited to 2ml capacity, in accordance with TPD regulations.

3. Packaging & Labeling

  • All products are packaged with:
    • Clear health warnings
    • Nicotine content information
    • Child-resistant and tamper-evident packaging

4. Product Notifications

  • All applicable products are notified and registered with relevant health authorities such as the UK MHRA (Medicines and Healthcare products Regulatory Agency) before sale.

5. No Medical Claims

  • We do not promote vape products as smoking cessation tools unless authorized under relevant medical licensing.

Geographic Compliance

If you are ordering from the UK or EU, rest assured that our products meet all applicable TPD standards. For customers outside these regions, local regulations may vary, and compliance is your responsibility.


If you have any questions regarding TPD compliance, feel free to contact us at support@firstchoice-store.com.